Good design is as little design as possible

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  • Sunglasses are not only a design, but they are a part of your body language, the way you look. It’s your face, I’m talking about.

    - Fabiano Rampin
  • Design is not just what it looks like and feels like.

    Design is how it works.

    - Steve Jobs

The design process, at its best, integrates the aspirations of art, science, and culture.

Jeff Smith

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

Paola Antonelli

Our opportunity, as designers, is to learn how to handle the complexity, rather than shy away from it, and to realize that the big art of design is to make complicated things simple.

Tim Parsey

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